1. Introduction

Formica Event LLC (“Company”, “we”, “us”) respects your privacy and is committed to protecting your personal data in accordance with the Personal Data Protection Law (PDPL) of the Kingdom of Saudi Arabia.
This Privacy Policy explains what personal data we collect, how we use it, how it is shared, and what rights you have under applicable laws.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

• Full name
• Phone number
• Email address
• Company name and job title
• City and country of residence
• Information provided through website and registration forms
• Data submitted via Meta (Facebook / Instagram) lead forms
• Technical data (IP address, device, browser)
• Website interaction and behavioral data collected via cookies and Meta Pixel

3. How We Collect Your Data

We collect personal data through:

• Forms submitted on the website https://ksabm.com/
• Registration for exhibitions, forums, and business events
• Meta (Facebook / Instagram) advertising and lead forms
• Cookies, Meta Pixel, and analytics tools
• Interaction with advertising materials

4. Purposes of Processing

Personal data is processed strictly for legitimate purposes, including:

• Responding to inquiries
• Providing information about exhibitions and events
• Organizing participation in INNOPROM Saudi Arabia
• Badge printing and access control
• Scheduling B2B and B2I meetings
• Sending marketing and informational communications (with consent)
• Measuring and improving the effectiveness of Meta advertising
• Website analytics and service improvement

5. Legal Basis for Processing

In accordance with the PDPL of Saudi Arabia, personal data is processed based on:

• Explicit consent
• Necessity to fulfill a request made by the user
• Legitimate interests related to service improvement and security

Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

6. Sharing of Personal Data

Personal data may be shared with:

• Meta Platforms, Inc. (Facebook / Instagram) — advertising delivery, analytics, lead processing
• CRM and marketing automation providers
• Email and SMS service providers
• IT hosting and technical support providers

Data is shared strictly for the purposes described in this Policy.

7. International Data Transfers

Due to the use of international service providers, personal data may be transferred and processed outside the Kingdom of Saudi Arabia.
All transfers are carried out with appropriate safeguards in compliance with PDPL requirements.

8. Data Retention

Personal data is retained only as long as necessary to:

• Fulfill processing purposes
• Comply with legal obligations
• Resolve disputes and enforce agreements

After this period, data is securely deleted or anonymized.

9. Your Rights Under PDPL

You have the right to:

• Access your personal data
• Correct or update inaccurate data
• Request deletion
• Restrict processing
• Withdraw consent
• File a complaint with the competent authority in Saudi Arabia

Requests can be submitted via email: privacy@ksabm.com

10. Cookies and Meta Pixel

We use cookies and Meta Pixel to:

• Analyze traffic
• Measure advertising effectiveness
• Deliver relevant advertisements

Cookies requiring consent are used only after approval via a cookie banner.
Consent can be withdrawn at any time.

11. Data Security

We apply organizational and technical measures including:

• Restricted access
• Data encryption
• Secure servers
• Authorized personnel access only

12. Changes to This Policy

Updates to this Privacy Policy will be published on this page with a revised effective date.

13. Event Participants’ Data

When registering for INNOPROM Saudi Arabia, we may collect:

• Full name
• Company name
• Job title
• Business email and phone number
• Country and city
• Business interests
• Meeting and matchmaking data

This data is used for event organization, access control, and networking.

14. Transfer of Contacts to Exhibitors and Partners

Badge scanning or digital contact exchange may be used during the event.
By voluntarily sharing your badge or contact details, you agree that:

• Data is transferred to the relevant exhibitor or partner
• Further processing is governed by their own privacy policies

15. Business Directories and Networking Platforms

Participants may appear in closed participant directories, event apps, and meeting systems.
Displayed data may include name, company, job title, and business interests.
Opt-out requests can be sent to privacy@ksabm.com.

16. B2B Communications

Business-related communications may include invitations and partner offers.
You may unsubscribe at any time.

17. Photo and Video Recording

Photo and video recording may occur during the event.
Materials may be used for reporting and promotion.
By attending the event, you consent to potential inclusion.

18. Contact InformationFormica Event LLC

Email: privacy@ksabm.com
Website: https://ksabm.com/